News

18.02.2021

Ideas Lunch: Brand Transformation of the 116-Year-Old Hong Kong Trams

HKUST Business School Ideas Lunch Series – Alumni Online Sharing:
Brand Transformation of the 116-Year-Old Hong Kong Trams

On Feb 25 (Thu), our MBA alumnus, Nixon CHEUNG, Head of Commercial and Brand at Hong Kong Tramways will share and interact with the alumni community online. 

The Hong Kong tram, nicknamed “Ding-Ding”, is one of the most legendary moving landmarks in Hong Kong. The 116-year-old trams are now younger and more popular than ever.

As the mastermind behind this “brand transformation”, Nixon will share with us the brand transformation journey where he tripled the market reach of Hong Kong Tramways and opened up new revenue streams, all happened during pandemic. 

The event will be moderated by Professor Sophie Fan from the Department of Marketing.

Date: 25.2.2021 (Thu)
Time: 13:00 - 14:00 (Please sign in at 12:50)
Venue: Online via Zoom

More info & RSVP at https://alumni.bm.ust.hk/news-happenings/events/hkust-business-school-ideas-lunch-series-alumni-online-sharing-brand

*Zoom link will be sent to successful registrants a day before the event